Past studies and surveys show that there are differences in what men and women prefer in automobiles and what aspects they look at before making a decision.
When it comes to what type of car they would buy most, studies showed that it is mostly men who buy luxury and sports cars, while women prefer more practical options and buy either smaller, affordable cars or more convenient SUVs. The other aspects that women give more importance to than men are fuel efficiency and overall reliability. The price women are willing to pay directly correlates to those aspects while men are more often than not, willing to pay 3 times more than women for their cars.
20% of the passenger vehicle buyer segment in India comprises women, and trends suggest that this segment has doubled in volume, over the last few years..
Some of the car features which are considered essential by women in India are-
- Electric power steering
- Reverse parking sensor
- Adjustable for best steering position
- Drive-ability (low turning radius, good visibility, easy pickup)
- Good interiors
Based on these preferences, we have compiled a list of cars that would make the cut:
- Nissan Micra CVT:
It has a light steering, short turning radius, and comes with the globally acclaimed X-TRONIC transmission technology. This car is one of the most affordable premium cars that offers just the right specification that caters to women.
- Hyundai Grand i10 Nios AMT:
Its super light steering and electric actuator makes Grand i10 Nios AMT an absolute delight to drive in. Along with its turbo-petrol version, it has gone a step ahead by adding to the pep and linear power delivery. It has very less pause impact from gear shift change and its premium bright interiors makes it a great contender for purchase.
- Honda Amaze (manual):
This car makes for a comfortable ride over all surfaces and offers noiseless suspension even over broken roads. It comes with an improved overall interior space and increased storage spaces, including 1-litre bottle holders on all doors. The diesel-CVT is smooth, efficient, making it one of the best cars for city driving.
- Honda City:
Honda has done a great job with the new City. This car has state of the art ride quality, linear torque with light steering and the reliability of honda cars. One has never regretted buying the classic Honda City, and this new variant is no different.
- Hyundai Venue DCT Automatic:
This car is crafted for the absolute convenience of drive, the light steering along with seamless gear shift response in DCT could make one potentially fall in love with the car in just the first test drive.
- Mahindra XUV300 Petrol:
Multi Mode Steering, almost non existent lag, good power delivery, light clutch- this beast of a machine has everything and more that one wishes for in a car. It is one of the safest and the most stylish vehicles available in the price range.
Whatever be the type of car opted for, we hope this short list is an interesting range of models for women car buyers to consider.